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MLBAM
美國職棒大聯盟

MLBAM

MLBAM

MLBAM成立於2000年6月
由30支MLB球隊負責人決議將所有棒球網路作業整合
藉由MLBAM在網際網路上提供所有球迷最完整的棒球互動資訊
是全世界數位匯流技術的領導者

SVMG為MLBAM在亞洲區的社群媒體顧問和兩岸的數位媒體品牌代理
在過去五年中,SVMG 協助MLBAM深耕亞洲市場,發展數位媒體服務與網路品牌行銷
在兩岸尋找適合的合作夥伴,也協助接洽想與MLB品牌合作之贊助商
2013年起,MLBAM委任SVMG規劃並經營台灣及大陸地區之社群媒體
在SVMG的帶領之下,台灣與大陸地區之社群媒體有了驚人的成長,引領棒球時尚風潮

因SVMG優異的操作表現,MLBAM也委任SVMG規劃經營日本以及韓國地區之社群媒體,將版圖擴大至東北亞
SVMG每日提供詳細比賽數據與即時賽況
並輔以精美且獨家的照片及精準的文字
期能將美國職棒大聯盟在地化
用四種不同的語言與亞洲區球迷交流溝通

Established in June 2000 following a unanimous vote by the 30 Major
League Baseball clubs owners to centralize all of Baseball’s Internet
operations, MLB Advanced Media LP (MLBAM) is the interactive media and
Internet company of Major League Baseball, offering fans the most complete
baseball information and interactivity on the web. MLBAM powers more live
events on the Internet than any other website in the world.

SVMG represents many of MLBAM’s interests in Asia. For the past 5 years,
SVMG has represented MLBAM to find the best licensees and strategic partners.
This includes licensing live digital content along with sponsors who hope to
be associated with MLB. Additionally, in 2013 MLBAM appointed SVMG to be its
partner for managing their social media presence in Taiwan and China.
Soon after, based on the amazing growth and momentum of these accounts,
SVMG was asked to recreate these successes in Korea and Japan. SVMG provides
game updates, highlights, and infographics along with unique localized content
to maintain an active conversation with MLB’s fans across 4 different languages.